Leads in 1-2 weeks, not months. Smart bidding. Transparent CPA tracking. No budget waste. Every pound spent is tracked, optimized, justified. You see every metric. Real leads. Real ROI.
Most Google Ads accounts hemorrhage budget: poor keyword strategy, no optimization, wrong audience targeting. We audit your account, identify waste, optimize for conversions. Smart bidding strategy. Monthly optimization. Transparent reporting.
Bid too high on generic keywords. Click costs spiral. Attract wrong audience. Low conversion rate. R5,000/month becomes R10,000 with nothing to show. No one optimizes. Budget burns.
Broad match keywords. Generic bidding. No audience targeting. Ads show to irrelevant people. High click volume, zero conversions. High CPA. Account gets paused because it doesn't work.
Launch campaign, never touch it. Quality scores drop. Bids stay high. Underperforming keywords waste budget. Successful keywords get underbid. No one monitors. No optimization. You bleed money.
• Audit current account (if existing) or industry research
• Define business goal (leads, sales, signups, revenue)
• Keyword research (high-intent keywords, commercial intent)
• Audience targeting strategy (location, device, demographics)
• Budget allocation (daily budget, allocation by campaign)
• Conversion tracking setup (GA4 + Google Ads linking)
• Bidding strategy selection (smart bidding vs manual)
• Build campaigns (search, shopping, or performance max)
• Create ad copy (RSAs with 10+ headlines, 3+ descriptions)
• Set up tracking (conversion tracking, CPA goals)
• Bid optimization (start high, optimize down as data arrives)
• Landing page alignment (ads point to relevant pages)
• Weekly monitoring (quality scores, CTR, conversion rate)
• Initial optimization (pause underperformers, scale winners)
• Monitor daily performance (leads, conversions, CPA)
• Optimize bid strategy (maximize conversions vs target CPA)
• Pause underperforming keywords (quality score < 5, zero conversions)
• Scale winning keywords (increase bids, expand match types if warranted)
• A/B test ad copy (headlines, descriptions, CTAs)
• Audience expansion (lookalike audiences, in-market segments)•Monthly reporting (transparent, real data)
Every lead is tracked. You know cost per lead. Cost per lead improves over time as we optimize. You see the data.
No manual CPC guessing. We use Google's smart bidding (tCPA, tROAS) so the algorithm learns fast. Automation that works.
Not set-and-forget. Weekly monitoring, monthly optimization. Pause waste, scale winners. Campaigns get better every month.
Every lead is tracked: source, keyword, CPA. Monthly reports show which keywords convert, which waste budget. You control spend limits. Budgets never balloon without approval. You know ROI. No hidden metrics.
We use target CPA and target ROAS bidding strategies. Automation learns fast. CPA improves over time. No manual bid guessing. Plus continuous optimization: pause waste, scale winners, A/B test copy. Campaigns get better monthly.
Your Google Ads account strategy comes from the founder, not a junior PPC specialist. Monthly strategy calls. You get founder-level expertise. Personal accountability. If campaigns underperform, we own it and fix it.
You control ad spend. We manage it. Pricing is management fee + your ad spend. Management fees vary by account complexity and spend level.
per month
per month
per month
Management fee does not include ad spend. You set your daily budget. We manage it. Minimum monthly ad spend typically R2,000 (starter) to R15,000+ (scale).
• Campaigns go live
• Ads show for your keywords
• Clicks start coming in
• First data: Impression share, click volume
• Leads start coming in
• Conversion data emerges
• CPA becomes visible
• Initial optimization begins
• First data: Lead volume, cost per lead
• Campaigns stabilize
• CPA improves as we optimize
• Successful keywords scale
• Underperformers pause
• Performance: Predictable lead volume, lower CPA
• Campaigns mature
• CPA is optimized
• Lead volume is predictable
• Ready to scale budget
• Performance: 20-30% CPA improvement vs month 1
Get a free Google Ads audit. We'll review your account, identify wasted spend, show you how many leads you could generate at your current budget. 30 minutes. No obligation.
