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SEO
If your website isn’t showing up on Google, does it even exist?
We don’t mean to be dramatic… okay, maybe a little. But here’s the truth: if people can’t find your business online, you’re leaving money on the table. That’s where we come in.
At Volente Marketing, we turn your website into a discovery magnet. We craft SEO strategies that go beyond just keywords — we optimise your site for humans and search engines. Because rankings are cool, but conversions? Even cooler.
Whether you’re in Pretoria, Joburg, or somewhere in between, our localised, results-driven SEO makes sure your brand gets seen, clicked, and trusted.
Our SEO Services
Keyword-Driven Strategy
Let’s start with the basics — but make it strategic. We deep dive into your business, your customers, and your competitors to find out what people are actually searching for. No more guessing or chasing buzzwords. We uncover real, high-intent search terms that bring in the kind of traffic that converts. This is where your organic growth begins — with smart, data-driven keyword choices.
Technical Optimisation
Your content could be gold… but if your site is slow, messy, or confusing to Google, you're still not going to rank. That’s why we make sure your site’s technical foundation is rock-solid. We clean up the behind-the-scenes stuff so that search engines can crawl, index, and rank your site like the superstar it is. Basically, we do all the nerdy stuff so your site doesn’t trip over itself.
Content Quality and Relevance
Google loves fresh, useful content. But so do humans. We help you create content that answers questions, solves problems, and speaks to your audience like a real person (not a robot trying to sell something). Whether it’s blog posts, service pages, or product descriptions, we make sure your copy is clear, compelling, and optimised for both search engine optimisation and engagement. No keyword stuffing. No AI gibberish. Just real, well-written content that ranks and resonates. Bonus: We can even write the content for you if staring at a blank page gives you hives.
Link Building and Authority
Think of backlinks like online votes of confidence. The more high-quality websites linking to yours, the more search engines see you as trustworthy and authoritative. We help build your website’s authority through: local listings and directories (especially for South African businesses), guest posting and digital PR (no dodgy backlinks — we do it right), internal linking strategies etc. It’s not just about links — it’s about earning trust and showing up as a legit player in your space.
Your ideal customer is out there Googling. Let’s make sure they find you — not your competitor.
Still have questions?
SEO offers a multitude of benefits, including increased online visibility, higher organic search rankings, and enhanced brand credibility. Tangible results may include improved website traffic, increased lead generation, and a boost in conversion rates. Volente Marketing’s SEO strategies are tailored to align with your business goals, ensuring measurable outcomes that contribute to long-term success.
The timeline for SEO results can vary based on factors such as industry competitiveness and the current state of your website. While some improvements may be visible within a few months, significant results often take time. SEO is an ongoing investment, as search algorithms evolve, and competition changes. Volente Marketing recommends a sustained SEO strategy to maintain and improve your online presence over time.
Keyword selection involves comprehensive research into your industry, target audience, and competitor landscape. We choose keywords based on relevance, search volume, and potential for conversion. Keyword strategies are regularly reviewed and updated to align with evolving trends, user behavior, and changes in the competitive landscape, ensuring your website remains optimized for current search trends.
Content is a crucial component of SEO, influencing search rankings and user engagement. Our content strategy involves creating high-quality, relevant, and valuable content that addresses user queries and aligns with search intent. We ensure content is optimized for relevant keywords, follows SEO best practices, and is regularly updated to maintain its relevance and effectiveness in search engine results.