Cookie Policy
Volente Marketing (Pty) Ltd
Effective Date: August 1, 2026
Last Updated: August 7, 2026
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They contain information that helps websites remember your preferences, track your behavior, and improve user experience.
2. Types of Cookies We Use
2.1 Essential Cookies (Required)
These cookies are necessary for the website to function. They cannot be disabled.
- session_id - Maintains your session on the website
- csrf_token - Protects against cross-site attacks
- cookie_consent - Remembers your cookie preferences
2.2 Analytics Cookies (Recommended)
These cookies help us understand how visitors use the website. They are optional but improve our ability to optimize your experience.
- Google Analytics 4 (_ga, _gid, _gat) - Track page views, user behavior, conversions
- Microsoft Clarity (clarity_uctid, MUID) - Session recording, heatmaps
2.3 Marketing Cookies (Optional)
These cookies enable personalized ads and retargeting. They are optional and can be disabled.
- Meta Pixel (_fbp, _fbc) - Retargeting on Facebook/Instagram
- Google Ads (IDE, ANID) - Retargeting on Google Search/Display
3. How to Manage Cookies
3.1 Google Analytics Opt-Out
Browser Extension (Recommended):
- Visit: https://tools.google.com/dlpage/gaoptout
- Download "Google Analytics Opt-out Add-on"
- Install in your browser
- Google Analytics will no longer track you
3.2 Microsoft Clarity Opt-Out
- Visit: https://clarity.microsoft.com/
- Click "Opt Out"
- Clarity will stop recording your sessions
3.3 Meta & Google Ads Retargeting
Option 1: Your Ad Preferences
- Google: https://myadcenter.google.com
- Meta: https://www.facebook.com/ads/preferences
Option 2: Browser Settings
- Open browser settings
- Find "Cookies and site data"
- Disable third-party cookies
4. Cookie Consent & Your Rights
4.1 Consent Management
By clicking "Accept All Cookies," you consent to:
- Analytics tracking (Google Analytics, Clarity)
- Retargeting ads (Meta, Google)
By clicking "Essential Only," only essential cookies are set.
4.2 Withdraw Consent
You can withdraw cookie consent anytime by:
- Clicking the cookie banner again
- Changing your preferences
- Clearing your browser cookies
5. Specific Cookie Details
Google Analytics 4
Purpose: Understand website traffic, user behavior, conversions.
Data NOT Collected: Name, email, passwords, sensitive personal information.
Retention: 14 months (default)
Microsoft Clarity
Purpose: Record sessions, identify UX issues, heatmaps.
Data NOT Collected: Form field values, passwords, user identity.
Retention: 30 days
Meta Pixel
Purpose: Retarget visitors on Facebook/Instagram ads.
Data NOT Collected: Personal identity (unless you provide it).
Retention: 90 days
Google Ads
Purpose: Retarget visitors on Google Search/Display ads.
Data NOT Collected: Personal identity.
Retention: 2 years
6. Browser Controls
Chrome
- Settings → Privacy & Security
- Cookies and other site data
- Choose: Block all, Allow all, or Manage site-specific settings
Firefox
- Settings → Privacy & Security
- Cookies and Site Data
- Choose: Always reject, Allow tracking, Custom, etc.
Safari
- Preferences → Privacy
- Cookies and website data
- Choose: Always block, Allow from websites I visit, etc.
7. Do Not Track (DNT)
Some browsers include a "Do Not Track" setting.
Volente Marketing respects DNT:
- If your browser sends a DNT signal, we do not set analytics/marketing cookies
- We still set essential cookies (required for website function)
8. Contact Us
If you have questions about cookies:
Email: hello@volentemarketing.co.za
Subject Line: "COOKIE INQUIRY"
Last Updated: August 7, 2026
Effective Date: August 1, 2026