Google Ads Management
Get found by customers actively searching for your services. Drive more leads with optimised Google Search, Display, Shopping, and YouTube campaigns.
What Google Ads Actually Does (And Why Most Pretoria SMEs Get It Wrong)
Most SMEs think Google Ads is just "paying for clicks." Reality: it's intent capture. Someone searches "plumber near me" → your ad appears → they call you. But most Pretoria businesses waste budget on wrong keywords or bad landing pages, killing ROI before the strategy even has a chance.
Google Ads operates across four platforms: Search (text ads on Google results), Display (banner ads across the web), Shopping (e-commerce product listings), and YouTube (video ads). Each serves a different purpose. Search gets immediate intent. Display builds awareness. Shopping sells products. YouTube reaches customers mid-way through their decision.
The difference between a profitable Google Ads account and a money-burning one? Landing page quality, keyword relevance, and continuous optimisation. We handle all three.
The real deal: Google Ads is the fastest way to get leads if you do it right. But "right" means treating your ad budget like your own money — testing, measuring, optimising weekly.
How Much Do Google Ads Actually Cost? (Pretoria Pricing Reality)
Industry Averages in Pretoria
Cost Per Click (CPC): R5–R50 depending on industry (legal and finance are expensive; local services cheaper)
Conversion Rate: 2–5% (means 100 clicks = 2–5 leads typically)
Cost Per Lead (CPL): Varies massively
Plumber
- Daily Budget: R500/day
- Expected Leads: 3–5
- Cost Per Lead: R100–165
Attorney
- Daily Budget: R1000/day
- Expected Leads: 1–2
- Cost Per Lead: R500–1000
E-commerce
- Daily Budget: R2000/day
- Expected Leads: 8–15 sales
- Cost Per Lead: R130–250
The myth: "It's not about budget, it's about quality score." True. A high quality score (1-10 scale) lowers your CPC and improves ad position. Bad landing pages, irrelevant keywords, and poor ad copy = low quality score = expensive clicks = dead ROI.
Google Ads vs Meta Ads vs SEO (Which Should You Use?)
Google Ads
Intent-based. Someone actively searching for you.
- Fastest results (weeks)
- Best for services with clear intent
- Highest conversion rates
Meta Ads
Audience-based. Find people interested in your category.
- Slower to convert (awareness first)
- Better for e-commerce and products
- Lower CPL but lower conversion rate
SEO
Organic. Free traffic over time.
- Takes 6+ months to compound
- Best for long-term growth
- Eventual lowest CPL (free)
Real talk: Most SMEs need ALL THREE. But start with Google Ads for fastest ROI. Add Meta Ads for brand awareness. Layer in SEO for long-term stability.
Our Google Ads Process (How We Get You More Leads)
Audit (Week 1)
- Review current account (if you have one)
- Analyze keywords, quality scores, conversion tracking
- Identify money-wasting campaigns
- Competitive analysis — what are competitors bidding on?
Strategy (Week 2)
- Define target keywords (what people actually search for your service)
- Set realistic lead targets (X leads/month, Y cost per lead)
- Determine budget allocation (Search vs Display vs Shopping)
- Build landing page strategy (not just sending to homepage)
Setup (Weeks 3–4)
- Create account structure (organized campaigns by service/location)
- Build ad copy (tested headlines and descriptions)
- Set conversion tracking (GA4 + Google Ads integration)
- Implement landing pages (dedicated to each offer)
Launch & Optimize (Ongoing)
- Go live with initial budget
- Monitor performance daily (leads, cost per lead, ROAS)
- Adjust bids based on performance
- Test new keywords and ad copy weekly
- Refine landing pages based on data
What You'll Get With Volente Google Ads Services
We don't just "manage" your account. We treat your Google Ads budget like our own — we test, learn, and optimise monthly to get better results.
Common Google Ads Mistakes (That Pretoria SMEs Make)
Poor keyword targeting
Broad keywords = wasted spend. Use long-tail keywords specific to your service and location.
Bad landing pages
Sending all traffic to homepage. Solution: Dedicated landing pages for each offer.
No conversion tracking
Can't measure ROI. Solution: Set up GA4 + conversion goals in Google Ads.
Ignoring quality score
Low quality score = higher CPC. Solution: Improve keyword relevance, ad copy, landing page experience.
Budget misallocation
Spending equally on winners and losers. Solution: Bid more on winners, pause losers.
No A/B testing
Using same ad copy forever. Solution: Test new headlines, CTAs, offers monthly.
Google Ads FAQ
How long until I see results?
2–4 weeks. You need at least 100 clicks for optimization data.
What's a good cost per lead?
Depends on your industry. We'll benchmark against your competitors.
Can you guarantee #1 position?
No. Google Ads is bidding-based. We guarantee best ROI, not position.
What if Google Ads doesn't work for my business?
Some businesses need SEO + nurture instead. We'll diagnose.
Do I need Google Ads if I have SEO?
Yes. Google Ads = immediate traffic. SEO = long-term. Use both.
Google Ads Pricing
Choose the tier that fits your goals and budget.
Launch
- Google Ads setup & management
- Up to R20K ad spend managed
- Search campaigns (2 types)
- Monthly reporting
- Conversion tracking
Scale
- Search + Display + YouTube
- Up to R80K ad spend managed
- Landing page optimization
- A/B headline & copy testing
- Bi-weekly optimization calls
- Custom performance dashboards
Dominate
- All platforms (Search, Display, Shopping, YouTube)
- Unlimited ad spend managed
- Performance Max campaigns
- Landing page design & optimization
- CRO recommendations
- Dedicated account manager
Ready to Get More Leads Via Google Ads?
Let's build a Google Ads strategy that actually works for your business.
Ready to grow?
Let's have a no-obligation conversation about your marketing challenges. We'll tell you honestly what we think.