Move Fast on Paid Search
Leads in 1-2 weeks, not months. Smart bidding. Transparent CPA tracking. No budget waste. Every pound spent is tracked, optimized, justified. You see every metric. Real leads. Real ROI.
Most Google Ads accounts hemorrhage budget: poor keyword strategy, no optimization, wrong audience targeting. We audit your account, identify waste, optimize for conversions. Smart bidding strategy. Monthly optimization. Transparent reporting.
Get Your Free Google Ads AuditWhy Most Google Ads Fail
Money Down the Drain
Bid too high on generic keywords. Click costs spiral. Attract wrong audience. Low conversion rate. R5,000/month becomes R10,000 with nothing to show. No one optimizes. Budget burns.
Wrong Keywords, Wrong Audience
Broad match keywords. Generic bidding. No audience targeting. Ads show to irrelevant people. High click volume, zero conversions. High CPA. Account gets paused because it doesn't work.
Set and Forget
Launch campaign, never touch it. Quality scores drop. Bids stay high. Underperforming keywords waste budget. Successful keywords get underbid. No one monitors. No optimization. You bleed money.
How We Execute Google Ads
Setup & Strategy (Weeks 1-2)
- •Audit current account (if existing) or industry research
- •Define business goal (leads, sales, signups, revenue)
- •Keyword research (high-intent keywords, commercial intent)
- •Audience targeting strategy (location, device, demographics)
- •Budget allocation (daily budget, allocation by campaign)
- •Conversion tracking setup (GA4 + Google Ads linking)
- •Bidding strategy selection (smart bidding vs manual)
Launch & Optimize (Weeks 3-6)
- •Build campaigns (search, shopping, or performance max)
- •Create ad copy (RSAs with 10+ headlines, 3+ descriptions)
- •Set up tracking (conversion tracking, CPA goals)
- •Bid optimization (start high, optimize down as data arrives)
- •Landing page alignment (ads point to relevant pages)
- •Weekly monitoring (quality scores, CTR, conversion rate)
- •Initial optimization (pause underperformers, scale winners)
Scale & Refine (Week 7+)
- •Monitor daily performance (leads, conversions, CPA)
- •Optimize bid strategy (maximize conversions vs target CPA)
- •Pause underperforming keywords (quality score < 5, zero conversions)
- •Scale winning keywords (increase bids, expand match types if warranted)
- •A/B test ad copy (headlines, descriptions, CTAs)
- •Audience expansion (lookalike audiences, in-market segments)
- •Monthly reporting (transparent, real data)
Transparent CPA Tracking
Every lead is tracked. You know cost per lead. Cost per lead improves over time as we optimize. You see the data.
Smart Bidding From Day One
No manual CPC guessing. We use Google's smart bidding (tCPA, tROAS) so the algorithm learns fast. Automation that works.
Continuous Optimization
Not set-and-forget. Weekly monitoring, monthly optimization. Pause waste, scale winners. Campaigns get better every month.
Why Choose Volente for Google Ads
You See Every Lead Cost
Every lead is tracked: source, keyword, CPA. Monthly reports show which keywords convert, which waste budget. You control spend limits. Budgets never balloon without approval. You know ROI. No hidden metrics.
Automation That Works
We use target CPA and target ROAS bidding strategies. Automation learns fast. CPA improves over time. No manual bid guessing. Plus continuous optimization: pause waste, scale winners, A/B test copy. Campaigns get better monthly.
Jules Handles Strategy
Your Google Ads account strategy comes from the founder, not a junior PPC specialist. Monthly strategy calls. You get founder-level expertise. Personal accountability. If campaigns underperform, we own it and fix it.
Google Ads Pricing
You control ad spend. We manage it. Pricing is management fee + your ad spend. Management fees vary by account complexity and spend level.
Starter
R1,200-1,500/month (management)
Plus: R2,000-5,000/month typical
Best for
New to Google Ads, testing budget, want to see results before scaling
Results timeline
First leads in 1-2 weeks
- ✓1 search campaign (50-100 keywords)
- ✓Basic audience targeting
- ✓Weekly monitoring
- ✓Monthly reporting
- ✓Ad copy optimization
- ✓Bid management (smart bidding)
Growth
R3,500-5,000/month (management)
Plus: R5,000-15,000/month typical
Best for
Scaling growth, want consistent lead flow, multi-channel approach
Results timeline
50-100+ leads per month within 2-3 months
- ✓2-3 campaigns (search, shopping, or performance max)
- ✓Advanced audience targeting + lookalike audiences
- ✓Weekly optimization + monitoring
- ✓Monthly strategy calls with Jules
- ✓A/B testing (headlines, audiences, targeting)
- ✓Landing page alignment + CRO recommendations
- ✓Conversion tracking setup + GA4 integration
Scale
R8,000-12,000+/month (management)
Plus: R15,000-50,000+/month
Best for
Enterprise-level growth, complex requirements, multi-product/service business
Results timeline
Consistent 100-300+ leads per month
- ✓Unlimited campaigns (search, shopping, performance max, display)
- ✓Full account strategy + optimization
- ✓Daily monitoring + weekly optimization
- ✓Bi-weekly strategy calls with Jules
- ✓Aggressive A/B testing + experimentation
- ✓Audience segmentation + advanced targeting
- ✓Landing page strategy + conversion optimization recommendations
- ✓Monthly business review + ROI analysis
- ✓Dedicated account manager + priority support
Ad Spend Separate
Management fee does not include ad spend. You set your daily budget. We manage it. Minimum monthly ad spend typically R2,000 (starter) to R15,000+ (scale).
How Fast Will I See Results?
Week 1-2: Campaign Setup
- •Campaigns go live
- •Ads show for your keywords
- •Clicks start coming in
- •First data: Impression share, click volume
Week 3-4: First Conversions
- •Leads start coming in
- •Conversion data emerges
- •CPA becomes visible
- •Initial optimization begins
- •First data: Lead volume, cost per lead
Month 2-3: Optimization
- •Campaigns stabilize
- •CPA improves as we optimize
- •Successful keywords scale
- •Underperformers pause
- •Performance: Predictable lead volume, lower CPA
Month 4+: Scale
- •Campaigns mature
- •CPA is optimized
- •Lead volume is predictable
- •Ready to scale budget
- •Performance: 20-30% CPA improvement vs month 1
Frequently Asked Questions
How does the pricing work? How much is ads vs management fee?
Management fee is separate from ad spend. You control ad spend. R1,200-12,000/month management fee depending on account complexity. Plus your daily ad budget (you decide). Typical: R3,500 management + R5,000 ad spend = R8,500/month total.
How fast can I expect leads?
Campaigns launch in week 1-2. First clicks within days. First conversions within 1-2 weeks. Predictable lead volume by month 2-3. Faster results than SEO, but slower than organic search volume.
What if my cost per lead is too high?
We work to optimize it. First month: establish baseline. Month 2-3: optimize keywords, audiences, bids. CPA typically improves 15-30% as campaigns mature. If it doesn't improve, we diagnose: landing page issues? Audience mismatch? Unrealistic budget?
Can you take over my existing campaigns?
Yes. We audit your account first, identify waste, recommend changes. If you approve, we take over management. Usually reveals R500-1,000/month in wasted spend.
What if I need to pause campaigns temporarily?
Easy. You control budget anytime. Want to pause a campaign? We pause it. Want to lower spend? We lower it. No penalties. You're in control.
Can you also optimize my organic search (SEO)?
Yes, separately. SEO is long-term (4-6 months to rank). Google Ads is immediate (1-2 weeks for leads). They work together: ads drive traffic now, SEO builds foundation for later. We offer both.
Ready to Generate Leads?
Get a free Google Ads audit. We'll review your account, identify wasted spend, show you how many leads you could generate at your current budget. 30 minutes. No obligation.