Brand Strategy
Positioning, Messaging, Identity
Define who you are. Stand out from competitors. Build an identity that converts.
Brand strategy isn't workshops or offsite discovery sessions. It's research, positioning, messaging, and visual identity — delivered fast. We research your market and competitive landscape, propose positioning, test it against behavior, and deliver specs. 4-8 week project. Not ongoing advisory. Execution, not facilitation.
How We Execute Brand Strategy
Research Phase (Weeks 1-2)
- Market research: Industry landscape, trends, growth opportunities
- Competitor analysis: Who else competes for your customers? What's their positioning?
- Customer research: Interviews or surveys with current/target customers (pain points, values, decision drivers)
- Internal audit: Your strengths, weaknesses, differentiators, constraints
- Positioning workshop: Synthesize findings into 2-3 positioning options
Positioning & Testing Phase (Weeks 3-4)
- Draft positioning: "We serve [audience] who want [outcome], unlike [competitors] who [weakness]."
- Test positioning: Show it to target customers, get feedback
- Refine: Adjust based on feedback
- Lock positioning: Final positioning statement
Messaging & Identity Phase (Weeks 5-8)
- Messaging pillars: 3-5 core messages that support your positioning
- Brand voice guide: Tone, language, style (serious vs. playful, formal vs. accessible)
- Visual identity: Logo refresh or new system, color palette, typography, imagery guidelines
- Brand guidelines document: Everything codified in one reference guide
Delivery: positioning document, messaging guide, brand voice guide, visual identity guidelines, and all source files.
Execution principles
We Don't Facilitate Discovery
We don’t sit in rooms and help you "discover your true north" over 3 days. We research, propose, test, refine, deliver. Fast.
Positioning Is Strategy, Not Art
Your positioning is either defensible or it isn’t. Can you actually differentiate from competitors? Do customers care? We validate through research, not opinion.
Visual Identity Follows Positioning
Don’t design visuals first. They should reflect positioning. Color, typography, imagery all reinforce your positioning, not contradict it.
You Own Everything
All deliverables are yours. All files, source files, intellectual property. You can implement it, hire someone else to implement it, or shelve it. No strings attached.
Proof
No case studies.Yet.
We don't have published case studies. Rather than invent one, we're telling you that directly — you'd be among the first clients we document.
Brand strategy is highly specific to industry, audience, and competitive landscape. We'll show your positioning, messaging, and visual identity as the proof.
Brand Strategy Pricing
Project-Based Fee (Research, Positioning, Messaging, Identity). Fixed scope, fixed price. Paid 50% upfront, 50% at completion.
Brand Audit & Positioning
R35,000
Best for: You already have identity; just need positioning refined
- Competitive analysis
- Positioning research and positioning statement
- Messaging pillars (3-5 core messages)
- 4-week timeline
- Positioning document + messaging guide only
Full Brand Strategy
Most chosenR60,000
Best for: Starting from scratch or complete rebrand
- Everything in Audit, plus:
- Visual identity (logo, color palette, typography, imagery guidelines)
- Brand voice guide (tone, language, style)
- Complete brand guidelines document
- 6-week timeline
- All source files and brand assets delivered
Premium Brand Strategy
R85,000
Best for: Full rebrand with implementation support
- Everything in Full Brand Strategy, plus:
- Implementation support (review website/social/marketing against new brand)
- Training call (how to use the brand guidelines)
- 3 months of brand consultation (email only, limited)
- 8-week timeline
What's Included / What's Not
Included:
- ✓ Research (market, competitive, customer)
- ✓ Positioning statement
- ✓ Messaging pillars and key messages
- ✓ Visual identity system
- ✓ Brand guidelines document
- ✓ Source files (Figma, fonts, color specs)
Not Included:
- ✗ Website design (separate service)
- ✗ Marketing collateral design (business cards, brochures, etc.)
- ✗ Ongoing brand strategy consulting
- ✗ Implementation execution (we define the brand; you/someone else executes it)
Contract Terms
One-time project. Payment: 50% upfront, 50% at completion. Timeline: 4-8 weeks depending on scope. You own all deliverables and source files. No ongoing retainer or follow-up unless you choose the Premium tier's 3-month consultation.
Brand Strategy: Common Questions
Do we need brand strategy before other marketing?
Ideally yes, but not always required. If your positioning is clear, you can run ads/social without it. If you’re unclear on who you serve or what makes you different, brand strategy clarifies that first. We’ll recommend based on your situation.
How is this different from a rebrand?
Brand strategy = positioning, messaging, visual identity specs. Rebranding = actually implementing it across your website, marketing, communications. We do the strategy (define it). You or someone else does the rebrand (execute it).
Will we use this immediately?
Yes. Updated positioning feeds into ad copy, website messaging, social media voice. Visual identity feeds into all visual marketing. Nothing sits on a shelf.
What if we don't like the positioning?
We go back to research and revise. You’re paying for positioning you believe in. That said, if your feedback contradicts research (customers say one thing, you want another), we’ll tell you and let you decide which to trust.
Next step · no retainer lock-in
Let's talk Brand Strategy.
Tell us the goal and the budget. We'll tell you honestly whether we can execute it, how long it takes, and what it costs.