Social Media Management
Owned Channel Execution
Daily presence, community engagement, paid optimization. Organic growth + paid acceleration.
Social media is a channel you own. Not like Google (algorithm controls reach). Not like email (they can block you). Yours. We handle the daily work: posts, comments, community response. We measure what converts. We pay to accelerate what works. One team, one strategy, one dashboard.
How We Execute Social Media
Setup Phase (Week 1)
- Audit: Current presence, competitor analysis, audience demographics
- Strategy: Posting cadence, content mix (education/promotion/engagement)
- Platform choice: Facebook? Instagram? LinkedIn? TikTok? We recommend based on your audience.
- Community guidelines: How we respond to comments, handle criticism, engage
Live by end of week 1.
Active Phase (Ongoing)
- Daily posting: Scheduled content, live engagement, comment responses
- Paid ads: Boost high-performing posts or run structured paid campaigns
- Analytics: Which posts convert? Which engage? What content works?
- Audience building: Grow followers organically + paid (if budget allows)
- Testing: Different post types, posting times, CTAs
Execution principles
Social Serves a Purpose Beyond Ego Metrics
Followers don’t convert. Engagement doesn’t convert. Results convert. We track clicks to your site, sign-ups, conversions — not likes, followers, impressions.
We Mix Organic + Paid
Organic builds community. Paid accelerates reach. If a post performs well organically, we boost it with paid budget. Both streams, one strategy.
We Know Your Brand Voice
We write/post as your brand, not as a "social media person." Your tone, your message, your values. Consistency across all platforms.
We Don't Play Viral Roulette
Viral posts are unpredictable. We focus on consistent, measurable results. Regular posting beats chasing virality.
Proof
No case studies.Yet.
We don't have published case studies. Rather than invent one, we're telling you that directly — you'd be among the first clients we document.
Social media results vary wildly by industry and audience. We'll show your specific growth: followers, engagement rate, click-through rate, and conversion impact.
Social Media Management Pricing
Monthly Retainer (Posts + Community Management). Optional: add paid ads budget, separate from the management fee. We handle posting and engagement — you decide whether to pay for ads.
Foundation
R5,000/month
Best for: Building presence, 2-3 posts/week, minimal paid spend
- 2-3 posts per week (scheduled content)
- Daily community engagement (responding to comments)
- Basic analytics (reach, engagement, followers)
- Monthly performance summary
Growth
Most chosenR9,000/month
Best for: Active presence, 4-5 posts/week, paid ads testing
- Everything in Foundation, plus:
- 4-5 posts per week
- Paid ad management (R3,000–R5,000/month ad budget recommended)
- A/B testing of post types and CTAs
- Weekly performance check-in
- Monthly strategy call
Scale
R15,000/month
Best for: Community-driven business, daily posting, aggressive paid ads
- Everything in Growth, plus:
- Daily posting (1-2 posts per day)
- Influencer outreach and partnership management
- Advanced paid ads strategy (R10,000+/month ad budget recommended)
- Real-time community monitoring and crisis response
- Bi-weekly strategy calls
Paid Ads Add-On (Optional)
If you want paid ads management on top of organic: add R2,000–R5,000 per month to your retainer. This includes audience targeting, creative testing, and budget optimization on paid social.
Contract Terms
Month-to-month. Minimum 8 weeks to see meaningful engagement/growth. You own all content, followers, and data on your social accounts.
Social Media: Common Questions
How often should we post?
Facebook: 3-5x per week. Instagram: 4-5x per week. LinkedIn: 3-5x per week (less is more). TikTok: daily, if you’re serious about it. We’ll recommend based on your specific audience and analytics.
Can you make our posts go viral?
No. We can’t guarantee viral posts. What we can do: create consistent, on-brand content that resonates with your audience. Virality is luck. Consistency is strategy. We focus on consistency.
What about TikTok? Should we be there?
Depends on your audience. If your customers are Gen Z/young millennials, yes. If your customers are 50+, probably not. We’ll advise based on your target audience during the strategy call.
How do we measure ROI on social media?
Through your website. We install tracking pixels to see which social platform drives traffic, sign-ups, purchases, and other conversions. Social ROI isn’t just followers — it’s business outcomes.
Next step · no retainer lock-in
Let's talk Social Media Management.
Tell us the goal and the budget. We'll tell you honestly whether we can execute it, how long it takes, and what it costs.