Meta Ads
Reach Awareness-Stage Customers
Facebook and Instagram ads. Different intent than Google. Different timing. Different results.
Google Ads catches people at the moment they search for what you sell. Meta Ads reach people while they're scrolling — before they know they want what you sell. This matters because awareness-stage campaigns have different math than search campaigns. Lower conversion rates. Higher volume. But earlier in the funnel. We run Meta Ads like Google Ads: fast setup, live optimization, no fluff. Campaign live in 3-5 days.
How We Execute Meta Ads
Setup Phase (Days 1-3)
- Audience definition: Who sees your ads? (interests, behaviors, lookalikes, custom audiences)
- Creative strategy: Images or video? Single ad or carousel? Which angle resonates?
- Landing page check: Does your landing page match the ad message? If not, we fix it.
- Pixel setup: Conversion tracking installed on your site
- Campaign structure: Multiple ad sets for testing, not one-size-fits-all approach
Live by day 3-5.
Active Phase (Weeks 1-4 and Ongoing)
- Daily monitoring: Watch spend, impressions, clicks, conversion cost
- Creative testing: Pause underperforming ads, scale winners
- Audience refinement: Adjust targeting based on who's converting
- Budget allocation: Shift spend toward best-performing audiences
- Frequency management: Don't annoy people with too many ads (frequency capping)
Execution principles
We Don't Treat Meta Like Google Ads
Different platform, different audience intent, different strategy. Google Ads is search intent. Meta is interest/behavior targeting. We optimize differently.
We Test Creatives Aggressively
Images/video matter more on Meta than on Google. We test variations fast. Pause losers by day 2-3. Scale winners by day 5.
We Know What Kills Meta Campaigns
Frequency fatigue, audience overlap, landing page mismatch (ad talks about discount, landing page doesn’t). We avoid these.
We Segment By Conversion Stage
Awareness, consideration, and conversion campaigns have different metrics. We don’t mix them. Different budgets, different optimization.
Proof
No case studies.Yet.
We don't have published case studies. Rather than invent one, we're telling you that directly — you'd be among the first clients we document.
Meta Ads results are highly audience-specific. What works for one business won't work for another. We'll show your results, not someone else's.
Meta Ads Pricing
Service Fee (Management) + Ad Spend (Budget You Control). You pay us to run it. You pay Meta for impressions and clicks.
Starter
R7,500/month
+ your ad spend (minimum recommended: R5,000/month)
Best for: Testing Meta Ads, limited budget, 1-2 audiences
- Campaign setup and audience targeting
- Creative testing and optimization
- Daily performance monitoring
- Weekly report
- Email support
Growth
Most chosenR13,000/month
+ your ad spend (recommended: R15,000–R35,000/month)
Best for: Scaling reach, multiple audiences, consistent performance
- Everything in Starter, plus:
- Advanced audience building (custom audiences, lookalikes)
- Landing page audits and optimization recommendations
- A/B testing of creatives (images, video, copy)
- Monthly strategy call
Scale
R18,000/month
+ your ad spend (recommended: R35,000+/month)
Best for: Multi-audience campaigns, high volume, dedicated optimization
- Everything in Growth, plus:
- Real-time bid management and budget allocation
- Pixel events optimization and conversion tracking
- Competitive audience analysis and positioning
- Priority support (4-hour response)
- Quarterly strategy review
Contract Terms
Month-to-month. Minimum 4 weeks. If you're not seeing conversions by week 3, we adjust targeting or pause underperforming audiences. You own the Meta Ads account and all data.
Meta Ads: Common Questions
What's the difference between Meta Ads and Google Ads?
Google Ads = search intent (someone searching for what you sell). Meta Ads = interest/behavior targeting (reaching someone based on who they are). Google Ads is bottom of funnel. Meta Ads is awareness/middle funnel. Most businesses benefit from running both.
How long before I see conversions on Meta?
Meta is slower to convert than Google Ads. Week 1: reach and engagement. Week 2: traffic to your site. Week 3+: conversions. If you’re not seeing conversions by week 4, we’re either targeting wrong or your landing page is weak.
Can we retarget website visitors on Meta?
Yes. That’s one of our strongest Meta strategies. We install a tracking pixel on your site, create a custom audience of website visitors, then show them ads when they leave your site. Much higher conversion rate than cold audiences.
What if we already have a Meta Ads account?
We can take over and optimize it, or audit and recommend changes. Either way, you own the account. We just run it.
Next step · no retainer lock-in
Let's talk Meta Ads.
Tell us the goal and the budget. We'll tell you honestly whether we can execute it, how long it takes, and what it costs.