Generative Engine Optimization
AI Visibility
Get cited by ChatGPT, Perplexity, Google AI Overviews. Visibility where AI models answer questions.
Google search isn't the only way people find answers anymore. ChatGPT. Perplexity. Google AI Overviews. These systems answer questions and cite sources. If your content isn't cited, you're invisible. GEO is getting your content cited by AI systems — not just rankings, actual visibility in the answers these engines provide.
How We Execute GEO
Audit Phase (Week 1-2)
- Citation audit: Is your content cited by ChatGPT, Perplexity, Google AI Overviews?
- Competitive analysis: Who's being cited for topics you target?
- Content gaps: Which questions aren't you answering? Which competitors are?
- E-E-A-T signals: Authority, expertise, trustworthiness assessment
Strategy Phase (Weeks 3-4)
- Content strategy: Which topics/questions to prioritize for AI citation
- Optimization framework: E-E-A-T signals, structured data, direct answers
- Positioning: How to position your content to be AI-citeable
Execution Phase (Weeks 5+)
- Content creation: New pages optimized for AI citation
- Content updates: Refresh existing content with E-E-A-T signals
- Structured data: Schema markup (expert author, publication date, sources)
- Authority building: Internal linking, citations from trusted sources
- Monitoring: Track citations over time (which content gets cited? which doesn’t?)
Execution principles
GEO ≠ SEO
SEO targets Google’s organic results. GEO targets AI answer engines. Different strategy, different optimization.
AI Engines Reward E-E-A-T
Expertise, Experience, Authoritativeness, Trustworthiness. Content with strong author credentials, verifiable expertise, and cited sources gets cited. We optimize for these signals.
Direct Answers Win Citations
AI models cite content that directly answers questions — not fluffy intro paragraphs. We structure content so AI can extract and cite it.
You Own the Cited Content
When your content gets cited, that’s a backlink and authority signal, plus visibility — your brand appears in the answer. We track and capitalize on these citations.
Proof
No case studies.Yet.
We don't have published case studies. Rather than invent one, we're telling you that directly — you'd be among the first clients we document.
GEO is still new — AI engines are still changing. We'll track your citation patterns as we execute and show real data: which content gets cited, citation frequency, traffic impact.
Generative Engine Optimization Pricing
Monthly Retainer (Audit, Strategy, Optimization, Monitoring). We execute the strategy. You measure visibility in AI answers.
Foundation
R10,000/month
Best for: Starting GEO, 3-5 target topics, foundational audit
- GEO audit (current AI citations)
- 3-5 priority topics identified
- Content strategy for AI citability
- 2-3 optimized pages per month
- Basic monitoring (manual tracking)
- Monthly report
Growth
Most chosenR17,000/month
Best for: Scaling AI visibility, 10-15 topics, competitive markets
- Everything in Foundation, plus:
- 5-8 optimized pages per month
- Authority-building strategy (backlinks, citations)
- E-E-A-T optimization across existing content
- Structured data implementation
- Competitive analysis (who's getting cited for your topics?)
- Monthly strategy call
Scale
R25,000/month
Best for: Market leadership, 20+ topics, aggressive timeline
- Everything in Growth, plus:
- 10+ optimized pages per month
- Expert author positioning and byline strategy
- Advanced structured data (expert schema, publication schema)
- Relationship building with AI research/citation teams (if applicable)
- Real-time monitoring across ChatGPT, Perplexity, Google AI Overviews
- Bi-weekly strategy calls
- Priority support
Contract Terms
Month-to-month. Minimum 8 weeks. GEO takes longer than traditional SEO to show results (AI indexes are different). Expect meaningful visibility changes in month 3-4.
GEO: Common Questions
How long before our content gets cited?
Varies. Fast: 2-4 weeks. Average: 6-12 weeks. Slow: 3+ months. Depends on content quality, E-E-A-T signals, competition, and AI model indexing speed. We start tracking immediately and share results.
Do AI engines cite all of my content, or just specific pages?
Specific pages that answer specific questions well. Thin content or generic pages won’t get cited. We focus on high-value, direct-answer content worth citing.
Does this replace SEO?
No. They’re complementary. SEO gets you ranked in Google organic results. GEO gets you cited in AI answers. Both streams drive traffic — different sources, same goal: visibility.
Can I track this myself?
Manually: yes, but time-consuming (searching ChatGPT, Perplexity, Google AI for your topics and looking for citations). We use monitoring tools plus manual verification — expect to see real data by month 2-3.
Next step · no retainer lock-in
Let's talk GEO.
Tell us the goal and the budget. We'll tell you honestly whether we can execute it, how long it takes, and what it costs.